Chevy Trax Sales Increase 16 Percent To 6,106 Units In January 2018

Chevrolet Trax sales decreased in the United States and decreased in Canada in January 2018.

Chevrolet Trax Sales - January 2018 - United States

In the United States, Chevrolet Trax deliveries totaled 6,106 units in January 2018, an increase of about 16 percent compared to 5,257 units sold in January 2017. The performance represents the model's best-ever January sales performance.

MODEL JAN 2018 / JAN 2017 JANUARY 2018 JANUARY 2017 YTD 2018 / YTD 2017 YTD 2018 YTD 2017
TRAX +16.15% 6,106 5,257 +16.15% 6,106 5,257

Chevrolet Trax Sales - January 2018 - Canada

In Canada, Chevrolet Trax deliveries totaled 265 units in January 2018, a decrease of about 30 percent compared to 381 units sold in January 2017.

MODEL JAN 2018 / JAN 2017 JANUARY 2018 JANUARY 2017 YTD 2018 / YTD 2017 YTD 2018 YTD 2017
TRAX -30.45% 265 381 -30.45% 265 381

The GM Authority Take

Even though Chevy Trax U.S. sales increased 16 percent in  January, the growth rate lagged the segment’s 27 percent expansion. The performance places the Trax in fourth place within its competitive set in terms of overall sales volume, behind the Jeep Compass (see Jeep Compass sales), Jeep Renegade (see Jeep Renegade sales), and the Honda HR-V. Even so, the Trax outsold the Buick Encore, which shares the Trax’s platform (see Buick Encore sales), Toyota C-HR, Mazda CX-3 (see Mazda CX-3 sales), Ford EcoSport (see Ford EcoSport sales), Fiat 500X (see Fiat 500X sales) and Nissan Juke.

As such, we believe that the Trax posted a sales increase mostly due to the ongoing change in consumer buying patterns that favors crossovers, but was outcompeted by newer and more attractive offerings from Jeep and Honda.

Going forward, we expect Trax sales volume to continue being threatened by newer segment rivals, including the Ford EcoSport, Nissan Rogue Sport, Jeep Compass, Honda HR-V and Toyota CH-R, as well as the upcoming Hyundai Kona, at least until Chevy completely overhauls (redesigns and reengineers) the model.

Sales Numbers - Mainstream Subcompact Crossovers - January 2018 - United States

MODEL JAN 2018 / JAN 2017 JANUARY 2018 JANUARY 2017
COMPASS +222.12% 10,192 3,164
RENEGADE -29.11% 6,639 9,365
HR-V +10.02% 6,259 5,689
TRAX +16.15% 6,106 5,257
ENCORE -11.66% 4,645 5,258
C-HR * 3,946 *
CX-3 +14.02% 1,350 1,184
ECOSPORT * 500 *
500X -18.67% 488 600
JUKE -85.43% 190 1,304
TOTAL +26.69% 40,315 31,821

The subcompact mainstream crossover segment expanded 27 percent in January.

About Chevrolet Trax

2018 Chevrolet Trax Redline Edition exterior - 2017 Chicago Auto Show 005

The Chevrolet Trax is a subcompact crossover. It slots below the Equinox as Chevrolet’s smallest CUV and rides on the GM Gamma 2 platform shared with the Chevrolet Sonic/Aveo and Buick Encore. The model was Chevrolet’s first offering in the subcompact (B segment) crossover space and the second (after the Nissan Juke) to launch in its segment in the U.S. market.

Having launched for the 2015 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more. The 2018 Chevy Trax represents the fourth model year of the first-generation Trax and receives several changes including three new exterior colors, a new Trax Redline Edition model, and several equipment-level changes.

The Trax is built at two assembly plants — the GM Bupyeong factory operated by GM Korea and the GM San Luis Potosi factory operated by GM Mexico. The vehicle is called the Chevrolet Tracker in some markets, including South America and Russia.

Source : http://gmauthority.com/blog/2018/02/chevrolet-trax-sales-numbers-figures-results-january-2018/

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